WIT Fitness x Represent: New 247 Collab Launches

This team represents a first for Represent with their fitness focused division, 247. The 247 range has developed to blend the 247 functionality in optimal pieces with our aesthetic to form clean silhouettes. Born for both your active intention, as your intent. Everyday with both.

The ‘WIT 247’ collection is quite fitness as fitness gets. With the minimalist design language and pure design DNA to a quality luxurious feel, the limited collection offers the real sense of fitness experiences and mission with outstanding character and spirit, all with high-quality building material.

George Heaton – Owner & Founder of Represent – said: “WIT is a lighthouse for Britain when it comes to functional training & CrossFit, and as my passion for this lifestyle continues to grow along with the progress of Represent’s 247 project we wanted the launches for 2023 to resonate. With collaboration at the forefront for us both, the WIT association for us transcends beyond just product.”

Sizes are three oversize styles of the vest and three of the T-shirts in Black, Flat White and in Black & grey digital camouflage print, and there are two hoodies and trousers and the shorter, shorts versions in Black and Camouflage.

Completing the capsule collection is two oversized graphic tees that pay tribute to the synergy between these two leaders in the fitness sphere. The WIT 247 Graphic T-Shirt showcases a printed design of both brands together, with an antique finish.

“We see Represent UK as one of the most exciting new Streetwear brands that has come about in recent times, and with the addition of the 247 range as their training category this confirms our strategy that training has become a sport on its own.” Dan Williams- Founder & CBO

We were the first to adopt that at WIT and have hopefully been part of building what was happening in apparel, collaboration and creativity in the training space.

“And certainly when you are looking at it I have tremendous respect and admiration for George, Michael and their business in terms of a brand growing as an engine room from the United Kingdom, and also their dedication in terms of their own training, working out and entering that space.”

WIT Fitness brings e-commerce together with the power of retail experiences and the focus of in person training in a groundbreaking blended offering. This model allows WIT Fitness to build the best offer of training apparel & equipment to define the global home for expertise for any training environment. WIT is known as a partner to leading brands of athletic apparel and footwear including NIKE, PUMA, Reebok, Under Armour & Adidas.

Born out of the community for the community, WIT Fitness invents and produces what the community wants and deserves to keep them inspired and eager for more!

The WIT 247 Collection launches on Friday 27th January, exclusively through the WIT and Represent websites. https://representclothing.uk